How to write a UGC prompt
Write a clear prompt that helps customers create a short, useful photo or video about your product.
Start with what a buyer wants to see
Pick one question prospective buyers ask. A bag shopper might want to know what fits inside. A video that answers that question gives a customer a concrete reason to watch and a creator a clear task.
Give the creator a simple brief
- Set the scene. Name a moment when the product is useful.
- Ask for one action. Say what to show and suggest a format.
- Explain the purpose. Tell the creator what viewers should learn and why their example matters.
- Set expectations. Explain how to share the clip and agree how it may be used.
Worked example
Show us what you pack in your day bag for a short commute. Film a 20-second clip as you add the three things you always carry, then show how the bag closes. Tell us what surprised you about the fit.
Give creators room to use their own words. Ask for an honest account of their experience.