Nuvellian Academy

Free exercise · Cold Email Marketing

Define your ideal customer

Take five minutes to describe one type of customer, what they struggle with and how you’ll recognise a good fit. Try it before signing up.

Draft your profile

Describe a type of customer using general examples. We count exercise starts, results and returns to improve the Academy. Those counts do not include your answers.

Your customer profile

Complete the three prompts to see your profile here.

Look inside the workbook

Preview a sample page from Cold Email Marketing
Cold Email Marketing Workbook sample page with SMART goals and buyer persona exercises.

The page shows how the workbook asks you to define a campaign goal and describe your audience, including their industry, challenges and pain points.

Choose how to continue

Free account

  • Save and revisit your customer profile.
  • Return to the Cold Email Marketing goal from My Account.
  • Browse public course and workbook previews.
Create a free account

Academy membership · £9.99/month

  • Download the full Cold Email Marketing workbook.
  • Work through the remaining steps and track progress.
  • Access the available member courses and resources.
View membership

Read the cold email customer profile guide