Choose a learning goal

Start Here · Improve your landing page

Improve your landing page

Give your landing page a clearer headline, stronger proof and a call to action.

Public preview. The full course and saved progress for this path are coming later.

Course · Preview available

Explore the topics covered in the course overview.

Pick one conversion goal
Decide on the one action you want visitors to take.
Rewrite the headline
Explain the benefit using the words a customer would recognise.
Add relevant proof
Choose a real example, testimonial or demonstration that supports the claim.
Review the whole page
Check that the headline, proof and call to action work together, then decide what to test.