Course
Unlock Your UGC Potential in 8 Days
Learn to find potential creators, write prompts, collect customer content and measure how it performs.
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Start Here · Market your business
Create your first customer-made content brief
Use Unlock Your UGC Potential in 8 Days to plan a piece of customer-made content that answers a real question about your product. Finish with a brief you can share with a customer or creator.
Academy members can download the workbook and save their progress as they work through the path.
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Your four steps
Pick a customer question
Choose one product and one question customers ask about it.
Read and do · Start with the course introduction. Write down a question that a customer could answer by showing the product in use.
Finish with · One question your content will answer.
Choose the format
Pick a demo, unboxing or customer story.
Read and do · Compare the formats and choose whichever answers your question most clearly. Sketch the opening and what you want the viewer to see.
Finish with · A format and a simple concept.
Write the brief
Give the creator a clear starting point.
Read and do · Describe what to show, what the viewer should learn and where you’d like to use the content.
Finish with · A one-page brief.
Review and measure
Give the creator room for their own voice and decide how you’ll measure the result.
Read and do · Review where you want to use the content and how you’ll agree that with the creator. Pick one result to track.
Finish with · A shareable brief and a measure of success.